A TikTok video that surfaced on Sunday showed Apple CEO Tim Cook and senior vice president of services, Eddy Cue, walking around the festival grounds of Coachella.
Cook, who has reached billionaire status, is known for living a frugal lifestyle. He has admitted to rarely taking extravagant vacations and unlike some billionaires, he does not own a private yacht.
In 2022, a video posted on Twitter showed Cook standing front-row at pop singer Harry Styles' Coachella set.
Cook has been vocal about his love for music in the past, saying that he couldn't make it through a workout without music.
He went on to say that music inspires and motivates him, and it's the thing at night that helps him to relax. He believes that music is better than any medicine.
Apple has been making significant efforts in the music-streaming space, with Cook. In 2015, Apple launched Apple Music, which has grown to become one of the most popular services
The festival has become a cultural phenomenon, and it's not surprising that Cook is a regular attendee. He is often seen at the festival, enjoying the music and mingling with other festival-goers.
He is known for his philanthropic work, and in 2015, he announced that he would donate his entire fortune to charity.
Cook is also an advocate for social justice and has been vocal about issues such as immigration and climate change.
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